The ethnographic museum collection in the village of Shiroka Luka was opened in 1947. It has been moved several times, now it is arranged in one of the most remarkable Renaissance buildings of the village – Zgurov’s Konak. It presents the main moments of the local population’s life and culture – weaving, dairy farming, as well as a traditional living room and guest room of a wide-eyed house.
Every year, on the first Sunday of March, with. Shiroka Luka turns into a living museum of Bulgarian carnival masks. Kuker groups from all over Southern Bulgaria flock here and together with the “Pesyats” from Shiroka Luka organize the traditional “Pesonedelnik”.